What changes the price
The biggest cost drivers are page count, copy clarity, the amount of restructuring needed, and whether the project also needs local SEO pages, forms, blog setup, or content cleanup.
When hourly pricing makes sense
Hourly work is useful when a business needs a focused refresh, a landing page, a homepage cleanup, form fixes, or smaller strategic changes before a full redesign.
When a fixed quote makes more sense
A fixed quote is usually better when the website needs a larger rebrand, a more thoughtful page structure, or a complete rebuild that touches messaging, design, and local visibility together.